Debunking the claims that sell products
10 articles
Free from parabens, sulphates, silicones, fragrance — clean beauty defines itself by what it excludes. But most of what it excludes is safe, and 'clean' itself has no legal definition behind it.
Medical grade. Pharmaceutical grade. Clinical strength. Doctor-developed. These terms suggest something superior — products that meet higher standards, contain…
Dark bottles. Angular design. Words like "power" and "active" and "performance." The men's skincare aisle looks different from the women's section.
Individual variation is real, but it's become a thought-terminating cliche that shields ineffective products from legitimate criticism.
You chose 'unscented' to avoid fragrance, but it doesn't mean fragrance-free. Masking fragrances neutralise odours while still potentially causing reactions.
Products that 'feed' and 'nourish' your skin sound compelling, but the biology doesn't work that way. Your skin cells don't eat topical products.
The word 'hypoallergenic' sounds like a safety guarantee but requires no testing, meets no standards, and means nothing legally. Here's the truth.
The beauty industry pivoted from 10-step routines to minimalism without missing a revenue beat. Same spending, fewer jars, higher price points.
"Up to 50% reduction in wrinkles." "Up to 80% improvement in hydration." "Up to 95% saw visible results."
"Award-winning serum." "Multi-award-winning moisturiser." "Winner of 15 beauty awards."
New investigations delivered to your inbox. No spam, no sponsored content, no product recommendations.
Unsubscribe anytime. Your email stays private.
We use Google Analytics to see which articles get read. You can accept or decline analytics cookies. See our Privacy Policy.